A local inventor ran a competition for the full layout and illustrations for his children’s book. The book was to be an entertaining story that served as an alternative marketing strategy for his invention. The only requirements were for a cartoonish style that appealed to both children and adults to maximise engagement with the story.

These soft, cartoon style illustrations and layout create a friendly, playful, emotive and open feel that draws both children and adults into the unique story of the invention.

Open and easily readable typefaces including Congenial, and hand-drawn lettering cater to parent and children’s shared reading experiences, and draw the layout together by matching the illustration style. The result is a cohesive story that flows through each page and highlights the inventor’s story.