Mellow make soft, fluffy marshmallows, flavoured with natural ingredients like honey, blackberry & real vanilla. Mellow have perfected that delightful melt-in-your-mouth sensation and fresh, natural flavour blends, making Mellow the perfect guilt-free snack. 

But… Mellow needed their branding and packaging to highlight the way they do things differently to the many marshmallow brands out there.

So, this brand identity and packaging is designed to playfully embrace their natural roots (no pun intended) while highlighting the explosion of fun flavour awaiting in each package.
This was such a fun project from The Modern Brief.